More articles from Volume 11, Issue 3, 2022
SMARTCHAIN - Towards Innovation-Driven and Smart Solutions in Short Food Supply Chains
Exploring regulatory obstacles to the development of short food supply chains: empirical evidence from selected european countries
Application of digital solutions to improve the operation of short food supply chains
Value propositions for improving the competitiveness of short food supply chains built on technological and non-technological innovations
Understanding social innovation in short food supply chains: an exploratory analysis
Barriers and facilitators of purchasing from short food supply chains in europe: insights from a stakeholder perspective
European Food Information Council , Brussels , Belgium
University of Hohenheim , Stuttgart , Germany
Nederlands Bakkerij Centrum
Nederlands Bakkerij Centrum
Nederlands Bakkerij Centrum
AZTI , Pasaia , Spain
AZTI , Pasaia , Spain
University of Crete , Rethymno , Greece
University of Hohenheim , Stuttgart , Germany
Agroscope , Bern , Switzerland
Campden BRI Magyarország Nonprofit Kft
Association of the National Interest Representation of Small-Scale Product Manufacturers and Service Providers (KIS)
Association of the National Interest Representation of Small-Scale Product Manufacturers and Service Providers (KIS)
Campden BRI Magyarország Nonprofit Kft
European Food Information Council , Brussels , Belgium
European Food Information Council , Brussels , Belgium
European Food Information Council , Brussels , Belgium
Agroscope , Bern , Switzerland
Agroscope , Bern , Switzerland
Published: 28.07.2022.
Volume 11, Issue 3 (2022)
pp. 196-207;
Abstract
Thirty-two expert stakeholder (e.g., consumer advice center, state parliament at regional level, European Network for Rural Development, university and research center, chamber of tourism, rural development association, and social cooperative enterprise) interviews were conducted to examine consumer attitudes, values and preferences in relation to short food supply chains. These stakeholders have expertise in policy, consumer behaviour, the tourism sector and regulation. The interviewees represented the views of consumers, producers, and other actors who work with or within short food supply in seven European countries (Belgium, Germany, Greece, Hungary, the Netherlands, Spain, and Switzerland). Consumers were generally perceived to be aware of the environmental impact of food production. In terms of preferences, consumers would like to shop for local food the way they shop at the supermarket: having variety of products, accessibility, and availability. The relative lack of convenience and high prices associated with short food supply chains products were seen as the major barriers to their purchase. Consumers were thought to buy the products because of health and environmental benefits, a desire to support their local community, and a preference for tradition. However, relatively few consumers purchase products regularly from SFSC. The main segments are people who believe in short food supply chains values, middle class families with young children and elderly people. More can be done to educate and engage consumers regarding these chains, and market research is needed to inform which strategy is likely to be most effective in specific contexts such as the regional level.
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